Ever had that “Oops, what just happened?” moment in a crisis? No worries, let Netbina Telescope be your trusty lens to the stars! 🔭 Our user-friendly AI stargazer reveals the patterns, helping you steer clear of PR meteor showers.
Case Study: FlightioConsider Flightio, your digital launchpad for booking flights. In January 2023, Flightio hit some turbulence. A photo of one of their team members without a hijab went viral, causing a digital PR crisis and drawing them close to a digital black hole. With Netbina Telescope by their side, they could’ve charted a path around the black hole before it grew larger! ✈️
So, when digital storms arise, which four cosmic superpowers does Netbina Telescope equip you with to navigate the crisis?
- Spike detection 📈
- Netbina spots sudden spikes in online brand-related activity.
- For Flightio, they would’ve received an early notice about the photo and they would’ve been able to take action.
- Conversation topic identification ☁️
- Netbina Telescope generates a real-time ‘topic cloud,’ highlighting buzzing discussion topics.
- Looking at the topic clouds, Flightio could’ve quickly caught the buzz and identified the crisis topic.
- Mood mapping
- Netbina Telescope senses the online vibes (user sentiments), be it on Twitter, Instagram, Telegram, or elsewhere – are they positive, negative, somewhere in between?
- This helps brands like Flightio to respond on time and set the right course.
- Finding key influencers and opinion leaders
- Netbina Telescope can also help brands find key influencers or opinion leaders discussing the crisis.
- Having this final trick up their sleeve, Flightio could’ve contacted key opinion leaders and things might’ve taken a different path!
Think of Netbina Telescope as your friendly space guide. When the digital sky is full of surprises, it helps you spot the shooting stars and avoid the black holes. With this celestial buddy, you’re ready for a smooth space cruise, no matter the surprises ahead! 🌌🚀