Optimize expenditure
Find out where you are already strong and where you need more investment
Efficient planning
Don’t allocate your content and media budgets arbitrarily. Telescope shows you your reach, user sentiment and share of voice and you can easily benchmark it with that of your competitors. By digging deeper into reports on topics and channels, you can make informed decisions on how to allocate your communication investment and keep a constant eye on it.
Assess communication activations
It’s not just during the planning stage that Telescope comes in handy. It’s an invaluable tool for assessing existing communication activity. Keep an eye out on social media campaigns and other digital communication, and see what bits have worked well and what bits need improvement.
Audit your PR efforts
Netbina Telescope’s SOV, reach and AI engine features give you the ultimate toolbox to audit your PR activity. You can quickly get answers to questions such as: How many times has your brand been talked about in media? How does that compare with your competitors? What is the user sentiment and media about you? How does this differ by media channels?
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